Harry Brignull presenting at the European Parliament on Dark Patterns

Improving the information architecture of the Smart Pension member app

In this article we explain how we used tree testing to measure and improve the effectiveness of our information architecture

Making ‘Help’ helpful with search analytics

It’s not always easy to find out what users are trying to do when they interact with your product, or where they need more help – this article explains how we used site search analytics to learn about user intent, leading us to design a new feature

Pensions are boring, and that makes them fascinating

Scheme member engagement is an industry-wide problem – this article explains how the innovation team at Smart uses the B=MAP framework to facilitate behaviour change, and how it helped us create a successful “first time sign-in” feature

Animated pension walkthrough for Smart Pension scheme members

The innovation team showcases Smart's digital take on traditional annual pension statements - technology designed to enhance member engagement

Has cutting edge tech become a hygiene factor?

Technology is a given, what people really want is the choice and competition it brings, says Smart Pension’s Head of UX Innovation Harry Brignull during UK Fintech Week